Sample Resume Customer Relationship Management - 1129 Words

Customer relationship management - needs to be an end-to-end practice that includes such areas as: marketing, advertising, sales, order processing, order distribution, and customer support. CRM is term that is used to define business process and technology that support identifying, gaining, and managing customer relationships. With CRM, businesses have the opportunity to store customer contact information, leads, accounts and sales opportunities in one main location. Implementing CRM will assist Waco Electronics in identifying customer requirements for designing specific marketing campaigns that target customers’ shopping and buying behaviours. Each customer needs to be treated as an individual to promote a sense of self-importance. Implementation of key employee activities such as planning, training, informing, collaborating, and supporting employees will lead to more effective customer service and improved customer satisfaction. This will lead to increased sales, greater profitability, and customers’ loyalty. 1) Address the following: †¢ Identify and discuss two ways that this organisation can use to increase sales from its existing customers; Implementing CRM will assist Waco Electronics in identifying customer requirements for designing specific marketing campaigns that target customers’ shopping and buying behaviours. Each customer needs to be treated as an individual to promote a sense of self-importance. Implementation of key employee activities such asShow MoreRelatedRecruitment and Selection Strategy Plan - Fedex1641 Words   |  7 Pagesin doing so is to let the people apply for the jobs at FedEx on the official FedEx Website. 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